Lucian Montano


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JayOne Korean Sauces


Disco-Inspired refresh of a staple of Southern California-produced Korean Food.
Software Used: Photoshop, Illustrator, Dimensions
Year: 2024























Objective


Rebrand JayOne’s delicious Korean sauces with a fresh new look that stands out among the competitors, while maintaining its Korean heritage fused with visual references to JayOne’s American history and their core values to diversity, inclusion, and innovation.   



























Original Designs
















Inspiration






I want to use a mixture of swiss design, traditional Korean art, disco art work, and appropriated graphics in the style of stereolab’s artwork. I will mix Hangul with English fonts in the style of sans serif, with large amounts of negative space for legibility.

















Logotype Refresh


Higher contrast color choices for logo to improve visibility and visual harmony, forgoing the stroke outline to boost visibility at the cost of looks.




















 

Iconography


The Korean Tiger is an enduring symbol of Korean culture taking on many meanings from resilience and protection to more comical depictions in folklore.
















Typography


Large and rounded type signifies a bold yet approachable style and flavor. Paired with the rounded hand written-style hangul further signify approachability and a handmade touch.














Color Palette


Red, Green, and Orange-brown represent Gochujang, Ssamjang, and Doenjang respectively, retaining the color system for those already familiar. While adding bright yello as a highlight color and a warm beige with a stark black for higher contrast.














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